What Does The Letter "E" represent In E37 Photography?

Ralph Williams continues to receive Epiphanies from the acronym the letter "E" in the company's name E37 Photography.
The letter "E" has Evolved into new and different words that are all related to the company's mission.
From Eugenia+ Electronics+Exposure+Exceptional and now two more words with meanings just received this morning. Emotions +Expectations. These "E"s are growing into some type of Evolution.
With all of these "E"s in front of me, it is time to focus harder and follow the visions with Execution. — with Eugenia Stellar Williams at E37 Photography.